07 Sep 2016

Copper Industries latest recruit to make debut

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Leading manufacturer of highly-efficient hot water cylinders, Copper Industries, have announced an exciting new approach to marketing their bespoke copper cylinders through the introduction of their unique and engaging new marketing character, Max, who will make his public debut at Plumb Power Heat Light Expo.

A departure from traditional marketing tactics taken by the industry, Copper Industries is once again proving that their finger is on the pulse of consumers and tradespeople alike both locally and further afield.

Max is a multi-faceted character who will communicate brand messages whilst taking on the character of the target audience, offering a consistent brand representative that includes all elements of Copper Industries’ business, from research and development to end users.  Max will offer a fun and interactive way for Copper Industries to communicate directly with their customers and educate users on our wide range of bespoke copper cylinders on offer.

In addition to appearing in Copper Industries’ newest print advertisements, Max will come to life in a series of web-based videos where he will take on different personas to communicate effectively and offering useful explanation and advice to trades and consumers.  Helping Copper Industries move into a 24/7 approach to customer service, Max will be on-site to offer key advice to existing and potential customers when it is convenient for them.

For more information on Copper Industries’ full range of bespoke WRAS-certified and ERP compliant copper cylinders and to meet Max, visit Copper Industries on Stand 45 or online at
www.copperindustries.co.uk